Amanda Slavin is the co-founder of CatalystCreativ/CatalystU, a creative agency that empowers brand success by forging deep audience engagement. Slavin’s work has merited Cannes Lion Awards, and the business of such clients as Google, the New York City Ballet, NPR, the Las Vegas Raiders of the NFL, and more.

If you are wondering what Web3 and NFTs have to do with marketing, you are not alone. You may be asking yourself: Is it real or just another buzzword?
Web3 is not a new concept—it has the support of entrepreneurs around the world who are trying to design and build the technologies and protocols that would support this new iteration of the world wide web. As brands jump at the chance to tap into the mindshare of the customer in this new world, it will be imperative not to rely on old strategies that won’t work in the new paradigm shift.