Dr. Fumiko Hoeft, director of the Brain Imaging Research Center at the University of Connecticut and faculty member at the University of California San Francisco, and Roland Hancock, associate director of the Brain Imaging Center at the University of Connecticut, conceived the app in 2014. Hoeft, along with Devin Kearns at the University of Connecticut, John Gabriell at MIT, and the Dyslexia Center at the University of California San Francisco, are leading the project, which is currently in the final validation phase.