James Kaufman is interviewed about human creativity in the age of artificial intelligence.

James Kaufman was quoted about the humor of memes.

James Kaufman’s book, “The Creativity Advantage,” is featured.

James Kaufman is quoted on creativity and innovation.

James Kaufman is interviewed about the science of creativity.

James Kaufman is quoted on Justin Timberlake’s recent arrest.

James Kaufman was a guest panelist on tortured poets and the nature of creativity.

James Kaufman is interviewed about creativity and a book he co-authored.

James Kaufman is interviewed about creativity and a book he co-authored.

Professor James C. Kaufman, author of Creativity 101 and the forthcoming Creativity Advantage, explains that by associating creativity with geniuses, we fail to recognize everyday creativity in ourselves and others. “We have certain fixed ideas about creativity. A lot of people . . . assume, well, Shakespeare’s creative, Einstein’s creative,” he says. “But there are all these gradations and levels of creativity. Creativity is not just about the arts; it applies to everything that involves the process of problem solving.”