James Kaufman was quoted about the humor of memes.

James Kaufman’s book, “The Creativity Advantage,” is featured.

James Kaufman is quoted on creativity and innovation.

James Kaufman is interviewed about the science of creativity.

James Kaufman is quoted on Justin Timberlake’s recent arrest.

James Kaufman was a guest panelist on tortured poets and the nature of creativity.

James Kaufman is interviewed about creativity and a book he co-authored.

James Kaufman is interviewed about creativity and a book he co-authored.

Professor James C. Kaufman, author of Creativity 101 and the forthcoming Creativity Advantage, explains that by associating creativity with geniuses, we fail to recognize everyday creativity in ourselves and others. “We have certain fixed ideas about creativity. A lot of people . . . assume, well, Shakespeare’s creative, Einstein’s creative,” he says. “But there are all these gradations and levels of creativity. Creativity is not just about the arts; it applies to everything that involves the process of problem solving.”

What defines a mortifying moment? “There is a potential window where you might or might not have the resilience to withstand criticism,” says Beghetto, who was also influenced by James C. Kaufman, author of the forthcoming book The Creativity Advantage. “What I found in the initial exploratory study is a particular shame, which is really an indictment of the self coupled with the belief that you can’t get better.”